Instead of selling everything to everyone, focus on one category, one audience, and build a strong brand around it.
Become known for one thing. Not a general store — A specialized brand.
Examples:
When you focus on one niche: Marketing becomes easier, Branding becomes stronger and Customers remember you.
You are not selling products. You are selling a brand story.
Now you are not limited to your city. Your market becomes national.
Over time, customers search directly for your brand. This is how small sellers become D2C brands.
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